Celebrate By Lisa Lou
Celebrate By Lisa Lou is a new luxury tablescape brand that offers high-end tableware, gifts, and home goods as well as events and a gathering space at a sophisticated and cozy storefront. The brand was founded by Lisa Lou, an etiquette expert and hostess, with the goal of bringing family and friends together, one celebration at a time.
Branding:
In crafting a strong brand identity, we worked closely with Lisa Lou to develop a brand strategy that aligned with her vision. We created a logo and color palette that represented the brand's luxury while still feeling accessible. The logo features a French cafe aesthetic with bold & classical typography. We also created a brand guide that outlined the tone of voice, typography, and imagery guidelines to ensure consistency across all marketing channels.
Launch:
To create buzz around the launch, we developed a pre-launch campaign that included teaser images and videos on social media, email newsletters to a pre-existing list, and a local pop up launch event.
Digital Marketing:
In driving traffic and sales to the website, we utilized a mix of digital marketing channels including social media, search engine optimization, email marketing, and paid advertising. We created a content strategy that included high-quality lifestyle imagery, product photos, and behind-the-scenes content to engage with the target audience.
Results:
The launch of Celebrate By Lisa Lou was a success, with a strong showing at the launch event and positive reviews from those in attendance. The website saw a significant increase in traffic and sales in the first few months following the launch. The brand also saw a growing social media following and engagement. The success of the launch laid the groundwork for continued growth and expansion for the brand.
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