HighWay to The Heart

• Creating a design that was modern and professional, while also being welcoming and approachable

• Ensuring the website was easy to navigate and find important information

• Making sure the website was optimized for search engines to increase traffic and visibility

• Including features such as scheduling appointments and filling out forms to make the process of becoming a client as simple as possible

The website was designed with a clean and modern look, using soft colors and images of couples to convey the company's mission of strengthening relationships. The main menu was kept simple, with dropdown menus for more detailed sections. Important information, such as appointment scheduling and forms, were made easily accessible from the homepage and the website was organized into clear sections, including information about the company, services, therapist bio, and resources. The website was integrated with a scheduling and payment system, to ensure a smooth process for becoming a client. New clients can easily fill out intake forms directly on the website, streamlining the intake process and reducing the need for phone calls and emails. We also included search engine optimization throughout the site by using relevant keywords in page titles, headings, and content. 

The new website design for Highway to the Heart received positive feedback from clients, who found the website easy to navigate and the information clear and concise. The website's search engine optimization helped increase traffic to the site, resulting in a stream of new clients & contacts. The integration of scheduling and payment systems also improved the client experience of onboarding. Overall, the website successfully reflected the company's values and mission while providing a user-friendly experience for potential clients.