Vail
A former University of Houston linebacker who was launching a new athletic wear brand wanted to create a unique brand identity that would resonate with high level athletes and fitness enthusiasts. They wanted the brand to reflect their personal values of hard work, determination, and resilience.
Logo Design:
After a branding consultation meeting to talk through and identify the main desired themes to incorporate into the logo and brand design identity. We conducted market research to gain insights into the target audience and their preferences. Then we worked to develop a logo that incorporated elements of the client's personal story, such as their experience as a college football player and their values of hard work and resilience. The logo featured a bold, strong typeface and an abstract graphic that symbolized the brand's focus on strength and performance.
Results:
Our client was extremely happy with the final brand design. They felt that the brand identity perfectly captured their personal story and values and would resonate with their target audience. The logo is popping on their social media and their athletic wear.
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